In this increasingly digitizing age, the lines between the kind of media we consume are often blurred out. This convergence can especially be found in publishing and e-commerce during recent times. Editorial content and infomercial content are treading a new common zone, and this can have numerous implications for how search engines pick them up.
What The Convergence Of Publishing & Ecommerce Means For Enterprise SEO?
Editorial firms, have been witnessing a deteriorating advertising revenue stream, and therefore, have taken to diversifying their portfolios by venturing into e-commerce. As a result, so much of the media that we consume is an amalgamation of the two, and separating them out has become an increasingly difficult task.
What does it mean for users?
For users attempting to wade through search engines and find the right content they are looking for, this means that e-commerce and editorial content is no longer going to be separated easily, and search engines are always going to give us content that is a combination of the two. Whether this increases usability or makes the right content easier to find, is still something that has to be found out.
The implication for sellers
For sellers and publishers alike, this meeting of their two worlds can have quite a few implications. Search engines will need to be wired in such a way that they can still differentiate a credible editorial site from one that is not, despite the number of affiliate partnerships they get into, for their e-commerce content. Moreover, for so long the worlds of e-commerce and publishing have been confined to spreading product/service awareness and providing informational value, respectively. However, now that the two worlds are being interlinked, finding this distinction in functionality may not be a possibility anymore, and this can bring about its own set of opportunities as well as difficulties.
Even as this convergence takes place, improving the experience for the customer should be a top priority for the content producers. As a result, it becomes important to ensure that writers for both editorial content and commercial content are familiar with SEO tools and strategies. After all, that is the crucial aspect of ensuring your content actually shows up on search engines, and that visitors to these sites have an effortless experience in terms of usability. Moreover, the crux of the matter, that is, the content itself should be paid close attention to. Creating extremely sales content can be a huge put-off for consumers, no matter how subtle it is. So, striking the balance between the two types of content here becomes a priority. Also, read the Kiboeclipse reviews in details.
A boon for the two sides
On one end, there are the editorial writers, who are having a hard time making their content popular without making use of advertising and other promotional strategies. Ecommerce content producers, on the other hand, face the difficulty of making a mark on this increasingly saturated market and promoting their niche products. So, when the two join hands together, it serves as a solution for both their problems and as a result, allows them to coexist while ensuring that quality content is being created. For enterprise SEO, it may pose new challenges in the form of training editorial writers to make use of the right keywords, but it is nothing that cannot be conquered.
The lines between publishing and e-commerce become a lot less prominent, search engines are going to have to adapt to this new movement in order to filter out the ones that are actually trustworthy and actually contribute to the production of quality content. So, the best way to ensure that the implications of these blurring lines are positive is by making full use of SEO tactics and paying close attention to improving the overall consumer experience and usability.