As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. In order to make the most out of your E-Commerce project, you’ll have to focus a reasonable amount of your time on the SEO aspect of it all.
SEO Errors of E-commerce Websites And How To Fix Them?
To put out the best result it will be ideal for you to try and minimize the number of SEO errors you’re dealing with. So here in this article “5 Critical SEO Errors of E-commerce Websites And How To Fix Them” let’s talk about five SEO mistakes that could be holding back your eCommerce site as we speak. Read on to find more about it.
The effective method and best long term strategies by far to bring traffic to your site are search engine optimization. A professional optimizer can handle all types of outsourcing customers. If you invest in SEO once, it’s effect will last for many years. They make the website appealing to the search engine. The user’s trust search engine and the sites on the top position of search engines increase the trust of website visitors.
Avoid these 5 common SEO errors of eCommerce websites and find out how to fix them!
Here are the 5 common SEO errors of online stores and e-commerce websites. Let’s have a look.
- Product Descriptions
To bring up your product result on the top 10 searches it is important to have a proper text description. So the complete lack of a text description of the product virtually puts an end to the chances of the page being in the top 10 of a search engine query, even in the case of low-frequency queries. So make sure that you have proper descriptive text then it might affect your customer turnover. Keep the following points in mind while creating the product description:
- While creating the content make sure it adds value to the reader and helps the customer to make a purchase.
- Don’t try to copy the product descriptions from other websites.
- Try to evaluate your product description within every 2-3 months, to make sure your SEO rankings are increasing.
- Lack of Product Reviews
It is important to have product reviews to make your content unique and that too for free. We know that almost every customer looks for product reviews especially for The Kibo Code Review by Aidan from experienced customers on online stores and forums before making the purchase. So if you are lagging in that, you will be losing a large number of customers. Keep the following points in mind while creating product reviews:
- Create unique content
- Update the content regularly, it is a good method for ranking purposes.
- Optimizing of Product pages based on Search demand
This is one of the common mistakes done by the new eCommerce websites, so you must take the time to learn the keyword from that to put that right. And it is important to consider search keywords that people are typing into the search engines when you write headlines, title pages, and product descriptions. If you are not optimizing the product pages based on search demand it may create a situation in which you are promoting something that no one is searching for. Here are some tips to help you better optimize your product.
- Using the model number in the title tags and H1 headers.
- Fill out the alt text information in images.
- Avoid stuffing of keywords in your content.
- Never use iframes to display content. Make sure your content actually exists on the product page it is meant to be on.
- Common Titles
One of the other common SEO errors done by the webmaster is not adding the unique product title. So try to watch the uniqueness and try to avoid identical values. When you sell multiple items from the same brand or similar items from many brands it is difficult to create unique title tags.
- Duplicate Content
This is important because your website can get penalized for duplicate pages (especially on large sites such as many online shopping sites). So you must be careful to ensure you find all the unique link that needs to be nofollowed (because Google will find them). Here are some tips to trimming down duplicate content:
- Use robots.txt to block areas that create duplicate content such as archives, tags and even category pages in some cases.
- Use the canonical tag to indicate which web pages are the pages you want to be indexed.
- You can add no-follow attributes to links that point to areas of duplicate content.
The most important aspect of your marketing strategy is SEO. You need them for ranking even though you have good products and services. It has the potential to boost the sales of your eCommerce site and make you the market leader in the industry.
I hope you liked this article “5 Critical SEO Errors of E-commerce Websites And How To Fix Them” and useful. Are there any questions or if you have any other suggestions and inquiries you can get in touch with me through the comments section.