It is a fact that global consumer habits have changed drastically in 2020 as well as in 2021. As per the experts, 2021 inspired some amazing changes in the global E-commerce industry due to the effect of COVID-19. For example, with enhanced automation, AR, to robust virtual as well as augmented reality, the e-commerce trend has shifted to a whole new level.
Next Ecommerce Trends To Consider
The new changes in eCommerce have forced most eCommerce businesses to adopt a new way to conduct their business. You can consider the example of Amazon. During the pandemic, it offered facilities like same-day or one-day delivery for some selected items.
So, no matter what, the eCommerce industry will keep growing by following different trends in the coming years. as per some reports, the global eCommerce industry has a bright future. In fact, by the end of 2025, the market is estimated to reach around USD 4.2T in terms of revenue.
On the other hand, the market is evolving rapidly, and at the same time, it is also growing. Due to the rapid innovation in this sector, the landscape of eCommerce may look a little different in the coming years. So, to keep your eCommerce business running successfully, you need to keep an eye on some important trends. Let’s have a look at those trends.
👉 Omni-channel shopping
Omnichannel shopping is all about when your brand is fully integrated with all the channels. To keep up with the competition, you need to focus on both offline and digital marketing. With this, your customers will enjoy a seamless shopping experience. The line between the digital and physical world is now blurring out; it is crucial for an eCommerce business to integrate omnichannel strategies in their marketing effort.
When carried out successfully, this can drive essential revenue. In fact, as per some studies, omnichannel strategy can generate around 80 percent of total business revenue. Remember that more than 75 percent of customers prefer to do online research before visiting a store.
👉 Customer-service management using a chatbot
For all businesses, customer services are a crucial part. You need to effectively handle the customer queries, and at the same time, you need to solve the queries in an efficient way. Only a few businesses have the budget to have a huge team of customer representatives. Well, if you can’t afford to have this, you can invest in chatbots. Using a chatbot for your customer service is the most effective move as these things can handle a lot of tasks, for example:
- Answering the FAQs
- Collecting and storing feedback from the customer surveys.
- Suggesting product recommendations and more.
👉 VR and AR for shopping
Even online shopping offers a seamless experience; there is a huge gap between the product you see online and how it will be when the product is delivered. And to eliminate this gap, some online shopping sites have integrated VR-Virtual Reality and AR-Augmented Reality into their sites. These technologies are now helping the customers to make the right buying decisions. As per data, more than 70 percent of customers agree that they prefer to buy products from a site that has VR.
👉 New payment methods
To make the customers’ shopping experience frictionless, it is important to provide the customers with different payment options. For example, you may start accepting cryptocurrency, digital wallets, mobile payments, and more. It has been proved that offering different payment options can lower the cart abandonment rate.
As the eCommerce industry is changing faster, you need to try out different resources to stay ahead. And don’t forget to focus on these trends. By deploying these, you can attract a broader audience.