The conversion rate is the percentage of users who take the desired action. For example.the percentage of visitors to your websites who purchase any products from the site. Customers sometimes browse online shopping sites for gathering data and information rather than buying products. All these browsings are a sales opportunity for you. By increasing the conversion rate of your online site you can turn these visitors into your customers. Here are some steps to increase the conversion rate of your online site. Keep on reading till the end.
How To Calculate The Conversion Rate?
To calculate the conversion rate, you have to divide the conversions your site got during a certain span of time by the total number of people visiting your site and multiply it by 100.
Conversion rate% = (Total conversions/Total visitors) * 100
Here are a few types of conversion rates you can use
- Overall conversion rate
- Marketing channel conversion rate
- Page-level conversion rate
- Campaign conversion rate
- Individual ad conversion rate
- Keyword conversion rate
Steps to increase the conversion rate of your online site
- Apply amazing designs
Your site visitors decide to buy products by looking at the way you present the products on the site. So product presentations and site designs play a major role in your business. Keep the design more attractive but simple, clear and professional. The site needs to be visually appealing and persuasive.
- Decrease loading time
People abandon visiting a website when loading time exceeds 3 seconds. The decrease in the loading time helps to increase the conversion rate of your site. Customers who are dissatisfied with the performance of a website are less likely to buy from the same site again.No matter how beautifully your website is designed, loading time determines the conversion rate.
- Easy checkouts
Make easy checkouts for your customers. Extra steps and lags in checkouts keep your customers to stay away from your site. Also, provide them options to create their own accounts. This makes their purchasing and payments easier.
- High-quality images
The main task of an online store is to provide the same effect of purchasing from an offline store to the customers. Viewers turn into customers only if the images of the products give them an effect. For this high quality, clear pictures should be used.
- Include videos
Include videos of the products on your site to increase the conversion rate. People who view video have more possibilities of buying the product rather than reading any Kibo code review. The videos increase the information about the products or services for the users. This helps you to increase sales.
- Personalized products
Personalization or customization of products can increase your conversion rate. Understanding your customers and enhancing their shopping experience in your online site are the main things that make your customers to regular or repeated customers. People love it when they receive attention and made to feel special. You can do this by personalization of products.
- Ensure safety in online transactions
Take actions or steps to make online payments or transactions simple but safe. This increases the trust of the customers on your site and they will become regular customers. Do not ask any sensitive content to your customers while proceeding with the payment options. This will adversely affect your conversion rate.
The conversion rates are often used to measure the effectiveness of the eCommerce sites. It is useful because it tells you how successful your website is at guiding visitors into your sales. A high or good conversion rates can be achieved through the above-given methods. We hope that you all liked this article and found it useful to develop and maintain your online store. Please let us know your comments and queries if any in the comment section below and we will try our best to answer them.